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Corporate Design: The Latest from Germany

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Management number 237121086 Release Date 2026/07/10 List Price $15.80 Model Number 237121086
Category

A Must-Have for design enthusiasts and experts in the creative industry: The latest from German designers and agencies   Corporate design (CD) refers to all components that in their entirety make up the identity of a brand. It defines the special features of the respective company or institution and generates both attention and orientation for the target group – from logo design to color scheme, imagery, typography, design grid, etc. The success of a CD is its recognition value on as many channels as possible.Today's corporate identities are characterized by the fact that they are flexible, modular or generative, i.e. not only striking but also variable at the same time. It is therefore essential that all elements are designed flexibly, allowing their adaptation to the respective requirements. The presented current corporate design and branding solutions from Germany point to the future and are distinguished by their conceptual inventiveness, design expertise, and perfect craftsmanship. Read more

ISBN10 3721210239
ISBN13 978-3721210231
Edition Bilingual
Language English
Publisher niggli
Dimensions 8.07 x 0.94 x 10.51 inches
Item Weight 2.31 pounds
Print length 240 pages
Publication date November 29, 2022

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